People in India can now use Amazon to book their domestic flights in addition to shopping, money transfers, utility bill payments, mobile recharges all through one single app, the e-commerce giant announced. Amazon is once again expanding its colossal footprint, launching a flight-booking service in India. The e-commerce giant has partnered with Mumbai-based online travel and leisure activities platform Cleartrip to offer domestic routes from Vistara UK, GoAir, SpiceJet and IndiGo, among other carriers. They added domestic flight bookings enabling customers to do more with their Amazon app and for prime members to get more value from their membership.
Amazon is promising travelers transparent pricing, the lowest cancellation fees and the seamless booking process it’s become so popular for. Customers who cancel their ticket would only have to pay the airline cancellation penalty, Amazon said. Users in India will find the flights icon on the Amazon Pay page on Amazon.com and Amazon mobile app. Indians can already use Amazon to pay for their mobile bills and borrow money to purchase items, but now there’s more. This week, the e-commerce giant quietly introduced an additional feature to its shopping site: flight tickets.
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The addition of plane ticketing underscores Amazon’s growing interest in expanding its payment service in India, which is both one of its fastest-growing markets and a country it uses to test new ideas. Since launching Amazon Pay in India in late 2016, the company has added myriad features to the service. Amazon Pay today allows Indians to top up their phones, purchase cable TV subscriptions and pay for electricity and water bills. Last month, Amazon announced support for peer-to-peer (P2P) money transfers for users of its Android app. Amazon also plans to soon let users order food from its website, local media reported last month.
The company has also inked deals with other top firms such as movie ticketing site BookMyShow, food delivery startup Swiggy and bus-ticketing startup Redbus to embed Amazon Pay into many popular Indian services. To spur its adoption, the company has offered cash back incentives to those who checkout using Amazon Pay. The push comes as many local companies in India and those that operate in the nation begin to mold their apps into so-called super apps. Top mobile wallet service Paytm has expanded to add a number of financial services, including as of this week a credit card, in recent years. India’s ride-hailing service Ola also entered the credit card business this week.
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Amazon’s interest in a flight-ticketing option in India should also help its partner ClearTrip gain a larger foothold in the nation. The company competes with giant MakeMyTrip, Booking.com and Paytm . Google also offers flights in India, though, at the moment, that is limited to search. When it comes to transactions, users are directed to ticketing websites to complete their purchase.
