If you’ve got a business that offers the sale of goods through a mobile app, that’s great. You’re already on the right path to success. You’ve recognized the latest technology trends and you understand that your current and prospective customers have gone mobile. 

But just because you have a mobile app, you can’t automatically assume that it’s efficient. There are certain features and elements that you need to include if you want to be successful. For those of you that just built a mobile commerce app or you’re in the process of building one, you’ve come to the right place if you need some guidance. Although you’ve had a mobile commerce app for a while, you’ll be able to still use this guide as a reference to make improvements.

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Sometimes a few new or updated features can make a massive difference. As an industry expert, I’ve identified which features are the most important.

Here are the 5 most common features that all successful mobile commerce applications have.  Learn from these examples and apply them to your own mobile application if you want to have the same success.

1 Lots of product images

Don’t just tell your customers what you’re selling. Show them!

In addition to having lots of pictures, you need to make sure that all of them are high in quality. Take the time and make sure all photos are taken by a professional, or at least taken by someone good with photography skills and decent equipment.

If the images are bad quality, it can cause people to be turned off and not want to buy whatever you are selling. Don’t forget the little things, like good lighting and things of that nature. In fact, being able to see pictures of products is the important factor for shoppers on smartphone and tablet devices. So they rely on these pictures to mimic this experience as much as possible.

2 A personalized shopping experience

One of the primary things that should happen when a user downloads your mobile commerce app is that they create a profile.

This is your chance to get as much information as possible about the customer. Ask them questions to learn information about their:

Location

Age

Gender

Ask their information that can help you personalize what they see on their app. Even if you don’t get this user information from their profile, you can track their browsing behavior and shopping history.

Based our analytics, you’ll be able to offer discounts on their favorite items or departments. Upsell and cross-sell your customers as well.

Send out coupons for items that they browsed for but didn’t actually purchase. You can send seasonal discounts based on their location. For example, send customers who live in Bangalore discounts on warm clothing during the winter months.

Consumers want a personalized shopping experience. It’s your job to give it to them. All of these personalization tips will help your mobile application to make more money.

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3 Easy navigation

Don’t make it too difficult for customers to find what they want on your app. Everything should be well organized by keywords and categories.

Realize that customers may not be searching for the exact titles of the products that you’re selling. So you’ve got to make sure that your search function is organized by tags keywords and other tags to ensure that the right products show up. If people have problems finding what they’re looking for or they’re getting empty search results, it’s not going to lead to conversions.

Customers will get frustrated and turn to your competitors for a better experience.

4 Social media integration

There are lots of ways in which can leverage social media to improve your mobile commerce app. For starters, you have new users to create an account on your mobile app buy logging into one of their social media profiles, such as Facebook.

This speeds up the onboarding process and makes it easier for your customers. Now they don’t have to take the time to create a new profile. All they need to do is log into an existing one.

But this is also great for you too. Now you have lots of information about each user based on their social media profile. This relates back to what we talked about earlier regarding personalization.

You know their likes and interests, so use that information to your advantage.

Let customers share products on their social media pages (facebook, instagram, etc,.) directly from your app’s platform. This is a good way for you to create brand exposure as well.

Give your customers a reason to do this, such as a discount off of their purchase if they share the product on one of their social profiles.

5 Smooth checkout process

Your checkout process should be fast and seamless.

Since your customers’ information will be saved to their app profile, you won’t need to ask them to fill out long forms every time. You can save their payment information as well. That way, they can just add items to their cart and checkout with just a few clicks.

The majority of consumers prefer using apps compared to a mobile website because mobile apps are faster and more convenient. Having their personal settings stored on the app also ranks high on the list of the most common responses.

You need to make sure that this is the case with your mobile commerce application. An easy checkout process will help reduce shopping cart abandonment rates. Have as little friction as possible to finalize the sale.