Online Booking Systems Welcome Tripadvisor’s Personalized Hotel Recommendations
Majority of us uses the online hotel reservation system to make hotel reservation. One major element, which we rely on while making hotel reservation, is the reviews about the hotels, available in the website. The reviews from the travelers who have already visited the hotel, forms a part of the online hotel search engine. These reviews also help us in making the right choice. Tripadvisor have come up with a unique idea for making our search for the hotel more easy and simple. All of those hotel reviews that TripAdvisor members write about their favorite or least favorite hotel stays will now be influencing TripAdvisor’s personalized hotel recommendations for users. Through this Tripadvisor has proved itself to be customer centric organization. A company that will help us in choosing the best through the recommendation that the other users have made.
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After running an extensive beta, TripAdvisor officially launched its “Just for You” feature, which uses TripAdvisor members’ reviews of hotels, past TripAdvisor searches for hotels and destinations, and tagged preferences to serve up personalized hotel recommendations for users.
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Personalized hotel recommendations aren’t entirely new in the travel industry as some online travel agencies use Big Data to alter displays, but TripAdvisor appears to be carrying out personalized recommendations in a more comprehensive way than has been the norm.
When users search for hotels in a specific destination on TripAdvisor, they will now view a variety of tags — price, hotel class, style, hotel brand, location and amenities — to select their preferences.
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There are sub-categories, too, so within “style,” for example, users can select trendy, quiet, mid-range, business, charming, classic, family-friendly, best value, luxury and others.
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TripAdvisor uses these tagged preferences, as well as search history and reviews the user has written to offer personalized hotel recommendations. The more the traveler uses TripAdvisor, the further the “Just for You” feature will refine the recommendations, TripAdvisor states.
TripAdvisor saw increased engagement from users when it conducted a beta for “Just for You.” These new personalized hotel recommendations through the “Just for You” feature are now available on all TripAdvisor-branded websites around the world, and its mobile website on tablet. TripAdvisor states it plans to add the feature to other platforms in the future.
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How Amadeus, Travelport, Sabre are important for agencies in Turkey, Kuwait and Saudi Arabia?
Success of online booking systems including airline reservation system depends on the type of inventory and pricing. GDS systems like Amadeus, Galileo and Sabre provide singular access to top inventory and thus better deals for end clients.
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