The travel industry has undergone a major makeover with the introduction of the online travel software and the consequent implementation of travel apps. Earlier planning a vacation was thought to be a task that required intense management skills. We have to go to a travel agent for airline booking or rail booking. Making a hotel […]
Read MoreTravel technology and online marketing has been the two aspects that are responsible for transforming the travel industry. It is because of travel technology that we have the privilege of booking our travel requirements online. Last five years, travel technology and online marketing has evolved to a great extent. Users are getting the best of […]
Read MoreOTA stands for online travel agency (travel web portal) that sells travel packages to customers on behalf of global consolidators of airlines, hotels, holiday packages, car rentals, cruise lines, railways and sightseeing packages. The business model of Online Travel Agency is relatively different than a normal retail business. OTA would never keep inventories in hand, rather options are searched […]
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