Travel Portal Development, the Future Ahead in 2015
The travel industry across the world has grown over the years. One of the main contributors towards the growth of the travel industry is the travel portal development. The various element of the travel portal development like online hotel booking, online airline booking has helped the travel agencies in attracting more customers and improving the level of customer satisfaction. The future of travel portal development could be directly related to the growth of travel industry. In the last decade, the travel industry has witnessed many important changes and implementation of technology to every aspect of tourism has been one big leap, which has benefited the travelers along with the organizations into the business of tourism. The aspect of development can be related to the emergence of travel portals and travel apps. In the years to come, we will witness more technological innovation in the field of travel portal development.
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travel portal development
A travel portal is developed with the main aim of providing online booking facilities for the end-users, visiting the website. The most important features included in travel portal are air ticket booking, hotel booking, bus booking, car booking and chartered plane booking. Previously air ticket booking was considered to be the most important element of travel portal development. With the airlines becoming stingier, hotel booking is predicted to be the future of B2C & B2B travel portal development.
Related: Travel Portal Development Company
At one point of time air ticket booking was considered to be an eminent part of travel portal development, now it has taken a back seat. Travel portal analysts predicts that the future of travel portal development is with hospitality industry.
To stay in competition, low cost carriers are selling their air tickets directly through the airline websites. Discounted tickets or lower price tickets has been one of the marketing strategies of the airlines to sustain in the competitive market. When such kind of offers is put forward by the airline company, they try to sell maximum number of tickets through their own website, giving a stringent space to the travel agencies or the travel agent. Presently the airlines sell 50% of the tickets through their company’s portal, compared to 30% earlier. The message is very clear, the airline companies want to eliminate the online travel agent and cut down on the thin profit margin that they get. Hence the future of travel portal development is not safe with airline booking.
Hotel booking turns out to be a much safer option. With the number of travelers increasing with each passing year and new destinations discovered by the people in the travel business the demand for accommodation has been rising. The statement holds true specifically for the exotic locations, where even a small organization into the hospitality sector want to project its premises and get booking from international travels. Since the margins for the airline reservation are under pressure, the business model of the travel portal development is moving towards hotel reservation and holiday packages which projects a better prospect of growth and revenue generation.
Related: Amadeus Travel System
As per the chief executive officer of a leading travel portal company, the organization previously made 90% of its business from air travel. This figure has now dipped to 70% in 2014 and is further predicted to go down to 50%. As per the recent data, one of the most valuable travel agency generated 97% of its total revenue from selling hotel room. The case is same for expedia.com, where 73% of the total revenue generated on a yearly basis comes from hotel booking. Selling hotel booking through the travel portal is an attractive offer as hotels share 10% – 15% of the profit with the travel agents, making it a profitable deal. Selling rooms for fragmented landscape provides a better profit margin for the travel portal business. This is a good deal for small hotels which cannot afford to spend money on advertisement for hotel room booking.
travel portal development
With the travelers getting accustomed to booking hotel rooms online, travel portals are predicting hotel booking to be the most profitable sector of their business. The travel portals can tie up with numerous numbers of hotels across the globe and act as the coordinator for the purpose of hotel room booking for these organizations. As per the data, earlier only 30% of the bookings were done online and the rest were done through phone. The present scenario is different, where 70% of the booking for the hotel rooms is done online and 30% over the phone.
Even the hospitality industry is making things better for the guests with the touch of technology. Owing to the rise in the number of travelers willing to be a part of the wonderful journey of technological hospitality, the future of travel portal development is safe with hotel booking. On the travel inventory side, Amadeus GDS, Galileo GDS and Sabre GDS are leading the stock.
Airline reservations bring top growth for online travel booking portals.
With travel technology advancement that the world has witnessed, airline reservation system couldn’t be left behind. There was a growing demand for an online reservation system which could help in swift booking of the airline bookings. With the top GDS like Amadeus, Galileo and Sabre, airline reservations through online portals, have gone onto a next level. Higher volumes are making up for the thinner margin in flight booking domain.
